About Zerigo Health

Zerigo’s vision is a world where everyone with chronic skin conditions has access to the best care science offers. For founder Martyn Gross, that vision was personal. He had experienced excellent results using UVB therapy to treat his psoriasis, but found that visiting his dermatologist three times a week for in-office treatment was totally unsustainable. Why wasn’t there an effective way to treat chronic skin conditions without all the tradeoffs? He founded Zerigo Health to change that.

For too long, treating chronic skin conditions like psoriasis, eczema, and vitiligo has come with frustrating tradeoffs: Either you make multiple visits to your dermatologist for phototherapy treatment every week, or your condition flares up; either you endure the safety risks and side effects of biologic treatments or you suffer with painful, embarrassing skin legions; either you cover expensive treatments that drive up premiums for everyone, or you leave 10% of your population out in the cold.

The treatment tradeoffs have left gaps in our healthcare system that has ripple effects beyond the dermatology industry. Nearly one in ten people suffer from chronic autoimmune skin conditions that impair not only their physical health, but also their emotional well-being and even their ability to perform their jobs. Standard drug treatments cost payers over $20B annually—and those costs are only growing.

Zerigo is counteracting that ripple effect by reinventing how care is delivered. Our mission is to empower people with chronic skin conditions and remove waste from the healthcare system by providing easy access to the most effective care. Our safe, at-home phototherapy solutions deliver on that mission by giving members an effective way to achieve clear skin, while significantly reducing costs for employers and health plans—in turn, lowering premiums and healthcare costs for everyone.

Together, with our members and partners, we’re creating the future of care delivery for chronic skin conditions.

Our Leadership

Our team of healthcare veterans, physicians, engineers, and advisors are dedicated to creating products and services that support people with chronic skin conditions and the clinicians who care for them.

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Lisa Rometty

President and CEO

As President and CEO of Zerigo Health, Lisa brings over 30 years of global leadership experience, excelling in driving growth, operational excellence, and customer-focused innovation. She is dedicated to building ecosystems that proactively manage whole-person health.

Before joining Zerigo, Lisa held executive roles at leading companies, including CVS Health, where she transformed kidney care ecosystems, and IBM Watson Health, where she pioneered AI-driven healthcare solutions. At Baxter International, she led $2B+ global businesses in renal and infusion therapy while advancing inclusion and diversity initiatives. Earlier in her career, she spent 15 years at GE Capital, revitalizing business units and achieving sustained growth.

Lisa earned her MBA from the University of Notre Dame and a BS in International Business from Michigan State University. Outside of work, she enjoys spending time outdoors with her family.

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Tim Raducha-Grace

Chief Platform Officer

Tim is a proven leader in launching and scaling technology-driven healthcare organizations. He has consistently delivered results, including exceeding international sales targets by 200% and expanding clinical partnerships from one to 20 markets nationwide.

Before joining Zerigo Health, Tim held leadership roles at CVS Health, Syneos Health, and Bright Health. At CVS, he drove 3x year-over-year growth in kidney care and home services. At Syneos, he achieved 25% YoY sales growth by building integrated partnerships and solutions. At Bright Health, he led clinical teams across 20 markets, supporting a $1B+ valuation.

During his 12 years at IBM, Tim played a pivotal role in Watson Health’s global expansion and digital health innovation. Earlier in his career, as Professional Staff for the U.S. Senate Homeland Security Committee, he helped shape initiatives to enhance efficiency and security.

Tim is passionate about advancing value-based care and health equity.

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Eric Zerneke

Chief Growth Officer

Eric Zerneke serves as Chief Growth Officer at Zerigo Health, where he drives strategies to advance innovative solutions for chronic skin conditions. With over 30 years of experience, including 18 in healthcare, Eric has consistently led significant revenue growth through differentiated market strategies.

Previously, Eric led business development at Amazon Health Services, served as Chief Commercial Officer at andros, and held leadership roles at athenahealth, Greenway Health, and Arcadia. His accomplishments include earning accolades such as Sales Executive of the Year. Earlier in his career, he scaled tech startups, co-founding NetNumina and leading it to a successful acquisition.

Eric is passionate about aligning incentives across healthcare to improve outcomes. Outside of work, he enjoys spending time outdoors, with his family, and with his dogs.

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Ehud Gelblum

Chief Financial Officer

Ehud is a venture CFO and corporate strategic advisor specializing in healthcare, enterprise SaaS, and high tech. He has served as CFO for several healthcare startups, including Cardiosense, Parsley Health, Novadiscovery, Caresyntax, Sesame Care, and Brave Health, as well as the e-commerce retailer UNTUCKit. Ehud began his venture finance career at Flatiron Health, a GV-backed healthcare data startup acquired by Roche for $2.1 billion in 2018, where he built and led the finance organization as part of the executive team.

Before transitioning to venture finance, Ehud spent more than 17 years on Wall Street as an equity research analyst at JP Morgan, Morgan Stanley, and Citigroup. During this time, he earned fourteen #1 Institutional Investor rankings and was inducted into the I.I. Hall of Fame. Earlier in his career, he worked at AT&T Bell Labs, where he received nine patents in digital communications and contributed to the development of digital video coding.

Ehud holds a Ph.D. and M.S. in Electrical Engineering from Columbia University, as well as undergraduate degrees in Economics from Wharton and Electrical Engineering from the University of Pennsylvania.

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Dr. Christine Gilroy

Chief Medical Officer

Dr. Christine Gilroy, Chief Medical Officer, leads Zerigo Health’s clinical efforts to improve health outcomes and enhance affordability for the partners and members we serve. She works closely with clinical operations and strategic partners to develop and refine Zerigo Health’s care model.

With over 15 years of clinical expertise, Dr. Gilroy is passionate about creating a simpler healthcare experience to ease the burden on patients and providers. As Chief Medical Officer, she advocates for affordable treatment pathways, ensuring the right patient receives the right treatment at the right time.

Before joining Zerigo Health, Dr. Gilroy served as Chief Medical Officer at Express Scripts, where she contributed to program development. She was also Associate Chief Medical Officer at Bright Health, supporting ACA and Medicare Advantage plans. Previously, she served as Medical Director at Colorado HealthOP and as the governor-appointed physician and chairperson of CoverColorado. Dr. Gilroy has also taught health economics and health policy at the University of Colorado School of Medicine and worked as a preceptor and provider in community grant-supported adolescent health services for low-income, at-risk youth.

Dr. Gilroy earned her medical degree from Georgetown University and completed her residency in Internal Medicine at the University of Colorado. She received an HRSA-funded faculty development grant to complete a General Internal Medicine fellowship in health services research and a Master of Science in Public Health from the University of Colorado.

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Keith Patton

Senior Vice President, Software Development

Keith Patton is a seasoned software and IT executive with over 30 years of experience. He has served as an independent software publisher, a technology consultant, and an executive at startups across various industries.

Before joining Zerigo Health, Keith led Software Engineering at Redaptive, a pioneer and leader in the energy-as-a-service sector. Earlier in his career, as Head of Engineering at Rauxa (acquired by Publicis Groupe), he spearheaded key technology projects for Fortune 100 clients such as Verizon, Visa, and Oracle. Keith’s journey began as an independent software publisher, where he created innovative business diagramming software distributed globally.

Keith is known for building collaborative teams of experts who develop solutions that deliver value to both customers and internal stakeholders. He has a sharp focus on maximizing efficiency and excels at breaking down complex projects into iterative, progressive phases, each designed to deliver maximum impact.

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Tricia Balazovic

Senior Vice President, Clinical Services

Tricia Balazovic is a seasoned healthcare leader with over 18 years of experience in driving innovation across clinical services, population health, and digital health platforms. She specializes in member activation funnels and has a proven track record of scaling clinical operations in early-stage companies to deliver measurable outcomes and exceptional member experiences.

Most recently, Tricia served as Vice President of Population Health Services at Babylon Health, where she led Care Management, Community Health, and Member Support Services for Medicare, Medicaid, and commercial value-based care contracts. She has also held executive roles at Cleo, Bright Health, and The Minnesota Birth Center, where she designed and implemented innovative care models that leveraged technology and clinical services to deliver quality outcomes and cost savings.

Tricia’s expertise extends to thought leadership, including serving as a faculty member at the National Bundled Payment Summit and publishing on topics such as midwifery models and value-based care.

Based in Minneapolis, Tricia is passionate about advancing health equity and empowering individuals to achieve better health outcomes through innovative and compassionate care. She is driven by a vision to create transformative healthcare experiences that address the needs of diverse populations.

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Mike Krahulec

Vice President, Data and Analytics

Mike Krahulec serves as Vice President of Data and Analytics at Zerigo Health, where he leads multidisciplinary teams in Data Engineering, Data Science, and Analytics. Prior to joining Zerigo, Mike led data and analytics at TailorCare, where he expanded the team responsible for building the company’s data and analytics platform and supported the creation of its initial value-based care agreements. He also held leadership roles overseeing data engineering and analytics teams at Bright Health.

With extensive experience across the entire spectrum of data and analytics functions, Mike is dedicated to developing analytic and machine learning capabilities that drive clinical and financial performance. He also has a strong track record of designing, negotiating, and adjudicating value-based care solutions, aligning incentives for stakeholders and clients while improving financial and clinical outcomes for patients.

Outside of work, Mike enjoys skiing and biking, spending time with his wife and son, and taking walks with his dogs around Minneapolis’ lakes.

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Carly Heiman

Vice President, Product

Carly Heiman serves as Vice President of Product at Zerigo Health, where she drives the vision, strategy, and execution of innovative solutions for individuals living with chronic skin conditions. With over a decade of experience in healthcare innovation, digital therapeutics, and product strategy, Carly combines strategic vision with operational excellence to deliver patient-centered, technology-driven care.

Before joining Zerigo Health, Carly held leadership roles at CVS Health and Aetna, where she spearheaded initiatives that generated over $60 million in annual medical cost savings through advanced analytics and behavior change programs. At CVS Kidney Care and CVS Health at Home, she led the development of digital-first, data-driven experiences that significantly improved care for high-risk populations.

Earlier in her career, Carly contributed to the strategic development of digital therapeutics at Click Therapeutics and spent over two years at Accenture as a healthcare consultant. She holds a Bachelor of Science in Human and Organizational Development and Child Development from Vanderbilt University, with a focus on Health and Human Services.

Carly is passionate about creating technology-driven, accessible healthcare solutions that empower individuals to achieve better health outcomes.

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Nate Purpura

Vice President, Marketing

Nate brings over a decade of experience driving growth through performance marketing, PR, content marketing, and B2B account-based marketing campaigns. With expertise spanning e-commerce, health tech, and insurance, he excels at creating and executing high-growth strategies, building scalable acquisition programs, and advising C-level executives. Nate has a proven track record of delivering impactful results through growth marketing and strategic partnerships.

Before joining Zerigo Health, Nate led growth marketing at Bicycle Health, achieving 50% year-over-year patient growth while reducing customer acquisition costs by 60%. At eHealth (EHTH), he transformed strategic partnerships into $100 million in annual recurring revenue.

A graduate of Cal Poly, San Luis Obispo, Nate began his career as a journalist before co-founding a green-tech PR firm. He later led B2B marketing for the Permanente Medical Group and oversaw communications and growth across South America and Canada for the PMI Group.

In his free time, Nate enjoys mountain biking and snowboarding with his wife and three children,  works with the homeless community through his church, and coaches youth sports.